Friday, 6 May 2011


In what ways does your media product use, develop or challenge forms and conventions of real media products?
For this product I chose to make a Rock music magazine, over the year’s magazines like Kerrang! And Metal Hammer have been going strong and reaching out to different fans of this certain music genre. When researching these magazines I found that there were many similarities which run through each of them.  When it came to creating my own product I wanted to have some of these similarities to show, however I would like to break the normal conventions which come with the term “rock music” I wanted to give my magazine a twist.If my magazine where to be sold in local newsagents or at a large retail scale I think it would compete against magazines such as; Kerrang! Rock Sound and Metal hammer. They have a readership which spans across the world.  My magazine would have to stand out against these three major magazines. Magazines like Kerrang! have been going strong for over 30 years and has a total circulation of 42,967 and has many other things which are part of the "Kerrang! company" for example, Kerrang! Radio, TV, awards, tour. It also helps sponsor festivals like Download.

What kind of media institution might distribute your media product and why?
When looking at which companies would distribute my media product I thought that Bauer Media Group would be a great company that would distribute my magazine. Bauer Media Group was founded in 1875. The German company helps to distribute some of my main competitors, Kerrang and Q magazine. I felt that Bauer Media Group would be the best company to distribute my magazine.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
When I stared to make the school magazine I thought that it was a simple task. The school magazine was aimed at a younger audience compared to the audience which I chose for my music magazine. I used simple images which I thought where good enough to be posted on a magazine cover. This magazine did not really have a specific audience. I chose to make it for 11-18 years olds; it was also for a mixed gender group, hence why I chose a pale yellow and black colour scheme. I felt that this would appeal to both genders. A way in which I made some progress was using Photoshop. I felt that starting with the school magazine meant that I had a chance to practice my skills in Photoshop, for example, cutting out pictures, Using drop shadow and editing layers.
Link back to the cover for my magazine:

Link back to the contents page:

What have you learnt about technologies from the process of constructing this product?
When it came to creating the magazine I used the colour scheme of red black and white. Colours like red and black had connotations of blood, death, danger, darkness and anger. Theses connotations also link to the genre which I chose to base my magazine on. When you look at magazines like Kerrang, you can see that they base their magazine around the same sort of colour scheme. I wanted my product to appeal to my audience. So I created a big bold title. This would be used to try and attract members of my audience to buy this magazine instead of its leading competitors. To try and attract member of the public to buy my magazine I focused on naming leading rock bands and artists who might appeal to a person from my target audience. I added free posters and competitions. This would also be used to attract potential customers because people like free things and the chance to win something.

I gained many more skills in using Photoshop.  I used Photoshop in my spare time to edit my photography; however I learned more detailed things which helped make the magazine more professional.  I found out how to use the burn tool which darkened parts of the image which looked slightly too light. I also gained better skills in researching. I felt that after analysing many different magazine covers and their features e.g. titles, editors notes, dates...etc...  That I knew exactly what my magazine needed to be of a high standard.

Another way which I used technology was creating this blog.  This gave people around the world the chance to see the development of my magazine; this also created a chance for me to see what other people for different countries thought about the magazine. I used a website called “slide share” this meant that I could upload PowerPoint presentations to the blog; this separated my blog out so I wasn’t all text. For the photos I used a Canon EOS Rebel XS. I use this camera when I am taking photos for my photography portfolio. I have been doing photography for many years; I found this part of the project easiest. The camera gave me complete control for taking my images. The 12.2 Mega pixel CMOS sensors meant that I could stretch the image and I would not appear blurred.

Who would be the audience for your media product?

My target audience was mixed gender groups aged 15 -25. I chose this age group so I could then relate the magazine to a wider audience.  People aged between my target years are more likely to buy my magazine. This meant that I would have more people who would be willing to buy this magazine If it was to be produced for retail. I chose the genres Rock, Metal and Screamo because they all link together in similar ways. I felt that using these three genres would also help me to reach out to more of the target audience which I wanted. I also chose these genres because I have been a fan of them for many years, this would be easier for me to talk about in great detail. Many people buy magazines to gain some sort of personal identity, using a model around the age of my audience and with the same sort of background means that they have something to relate to. This links back to the theory of Blumler and Katz, 1974. My audience will relate to the image which my magazine promotes. Using adds for free things, like clothing or festival tickets means that I am making my target audience feel like they have some slight ownership towards the magazine.

How does your media product represent particular social groups?

I aimed my magazine at a working class audience. I chose a working class audience because they tend to buy more magazines compared to a upper class member of the public. I felt that my product represented the working class very well, looking back, I used a male model who appeared to be working class. This meant that younger audience members who are from the working class families could relate more towards the person which the feature article was based around.

How did you attract/address your audience?

I used a young male model for my main image on the front cover. I also used females on the front cover. I thought that using a male might attract a more female audience. When looking at the representation of gender in magazines I think that music magazines are slightly different, for example when you look at R&B artists they are mostly male. However female R&B artists like Rihanna, can be seen a sex symbol which most people see as a bad thing because it’s not, stereotypically, what women are thought to do. When watching certain music videos, I found that women were used mostly to break conventions of what women are considered to act like. An example of a woman who breaks many conventions through music is Beth Ditto. She forms part of the Indie Rock band Gossip. Being a lesbian; Ditto is well known for her outspoken support of both LGBT (Lesbians, Gays, Bisexuals and transgender) and feminist causes. She posed nude for a magazine called "Love" not being a size zero she wanted to prove that being over weight can be beautiful. She also created her own clothing label "Beth Ditto" for plus-sized women. Many females who listen to the Indie Rock genre look up to her.

I felt that the magazine came together really well.  I found new skills which meant that I could create a magazine which was of high standard. I kept e record of what needed to be done which meant that the building of my magazine was structured well. Overall I thought that my magazine was very successful.

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